New Creativity
Branding a new direction—seen through the lens of agency and inspired by the roads I ride.
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New Creativity’s icon symbolizes an independent and fluid approach to creativity—embracing exploration with a sense of forward, non-linear motion.
A vibrant palette that mirrors the essence of cycling outdoors—vibrant, natural, and full of purpose.
New Creativity grows from a ↗story of the future. A manifesto shaped by five principles that define not just a way of working, but a way of thinking.
∞ Shared, not sold. ↻ Beyond briefing. ⊙ F*ck perfection, but with precision. = Following meaning, not trends. ✶ Fearlessly going to the wrong places to find the right route.
Together, Switzer & Roboto Serif, create balance—one representing structure and momentum, the other capturing thoughtfulness and the bigger picture.
New Creativity isn‘t a method—it’s a mindset
Riding my bike is all about agency; the ability to move, navigate, and push forward under my own power. It’s about momentum, decision-making, and endurance—just like creative work that challenges norms and builds new paths.
New Creativity is a commitment to shaping a future where creativity isn’t dictated by trends or short-term wins, but by meaning, purpose, and fearless exploration. It exist to help forward-thinking NGOs build iconic brands that drive real change.
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↗ mamvi.space
While my commitment to New Creativity drives my work in the nonprofit space, Mamvi gives me the freedom to explore projects beyond NGOs (because, let’s be honest, volunteer work alone doesn’t pay for family holidays). ↗Originally founded in 2011, this isn’t a nostalgic revival—it’s a natural evolution that makes everything else possible.