Hi, I am Bob—a freelance creative for branding & direction.
Not an agency
About
I am a multidisciplinary ex-Creative Director*, specializing in crafting concepts and ideas at the core of brands and campaigns.
Rooted in the power of storytelling and imagination, my work blends fearless creativity with optimistic brand strategies, all aimed at converting insights into lasting impact.
* It's a different world now, one that doesn't need another Creative Director.
My commitment turned 'selected work' into archived work—because the future is about making what’s important interesting, rather than making what’s interesting seem essential.
At the heart of New Creativity is a bold commitment to shaping the future of social impact and nonprofit organizations through strategic, transformative brand and creative direction. Yet, this isn’t just about branding—it’s about giving a voice to those shaping the new world through Next-Gen Brand solutions. Literally.
Sprint
In just 1-3 days, Brand Sprints captures the essence of your organization in a Brand Canvas that goes beyond just branding. No fluff, no endless guidelines—just a focused, powerful one-page blueprint that sets the foundation for your future.
Start a sprint
Brand Lab
Whether you're refining your message, reshaping your identity, or breaking into new territory, Brand Lab offers tailored consulting support that equip and empower your team with the tools and insights needed for ongoing brand development and creative innovation.
Book a consultation
Studio
By seamlessly shifting from individual expertise to a tailored, collaborative force, .studio amplifies the power of storytelling—evolving agency into a scalable, studio-powered solution for impactful campaigns and content that help shape a new world.
bobvb.studio (coming soon)
