Branding & creative direction, shared not sold—for those who need it most.
Started as a ↗ Google Document filled with a collection of thoughts, beliefs, and ideas, today, as a practice in the nonprofit network, New Creativity stands as a testament to its evolution: an ever-evolving expression of my work and myself.
New Creativity gives a voice to those shaping the new world
In 2023, after 12 years of working with global brands, my creativity/skills evolved into a practice dedicated to contributing to a thriving future. Enter New Creativity, the repositioning of myself seen through the lens of agency—manifesting as an independent practice for the iconic brands of the future.
At it‘s core New Creativity is a bold commitment to shaping the future of nonprofit organizations through strategic, transformative brand and creative direction. Yet, this isn’t just about branding—it’s about giving a voice to those shaping the new world.
Work with me
Start a collaboration→
Motivation
Let’s hold for a moment and think about today’s world. Who are the brands shaping it? The ones with the loudest voices, the most undeniable presence, and the deepest pockets—global corporations, tech giants, political machines.
Now, think about the organizations working toward something bigger than profit. The nonprofits fighting for justice, sustainability, and humanity. The ones tackling the world’s most urgent challenges—not for market dominance, but for impact.
NGOs are on the frontlines of change, yet, while corporations pour millions into refining their messaging, building their influence, and shaping public perceptions, nonprofits navigate the same landscape with a fraction of the resources—stretched teams, limited budgets, and borrowed time. This imbalance isn’t just unfair—it’s unsustainable.
Because the future shouldn’t be defined by those who can afford the biggest microphone. It should be shaped by those with the boldest ideas, the deepest purpose, and the courage to reimagine what’s possible.
New Creativity exists to change that. Not as an agency, but as a force for transformation—helping forward-thinking NGOs take their place as the defining forces of the future. Because real change doesn’t just need action. It needs identity. It needs storytelling. It needs a presence too powerful to ignore.
Mission
The iconic brands of the future? They won’t be built for profit—they will be built for progress.
New Creativity exists to transform forward-thinking NGOs into defining forces of the future. This mission is built on a simple but radical idea: creativity should be a tool for impact—driven by need, not recognition.
That’s why New Creativity operates as a not-for-profit partner, ensuring those on the frontlines of change have the strategic branding, bold campaigns, and compelling storytelling they need to stand as icons of a new future.
As a creative partner for NGOs, there are three key foundations of work:
Foundational Strategy
The future of NGOs lies in having a clear purpose and an even clearer way to make that purpose known. This is about building strong brands that not only define an organization but also inspire the world to act. Empowering nonprofits to elevate their work, amplify their voices, and move hearts to drive change.
Storytelling
Stories are the lifeblood of every cause. New Creativity exists to help NGOs craft powerful narratives that transcend traditional communication and spark the kind of engagement that leads to real-world action. From the heart of an organization’s mission to the voices of those they serve, storytelling is the vehicle for transformation.
Scalable Solutions
In a world where nonprofit organizations are tasked with driving change, it’s crucial to have creative solutions that evolve with the mission. Scalable solutions are about building creative frameworks that grow alongside the organization, empowering NGOs to continue amplifying their impact over time.
↗ mamvi.space
While my commitment to New Creativity drives my work in the nonprofit space, Mamvi gives me the freedom to explore projects beyond NGOs (because, let’s be honest, volunteer work alone doesn’t pay for family holidays). ↗Originally founded in 2011, this isn’t a nostalgic revival—it’s a natural evolution that makes everything else possible.