2nd Best Studio
Defining, developing, and designing a strategic brand vision and direction for a studio that does not aspire to be the best.
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The logotype features bold, recognizable typography that evokes harmony, unity, and playfulness—reflecting confidence in embracing being second.
The bold color palette, anchored in the no-nonsense combo of black & white, was crafted to be endlessly adaptable—keeping the visual identity versatile.
The manifesto, navigated both the studio's brand & creative direction, leading to a straightforward positioning of the studio brand and a confident brand personality.
At 2nd Best Studio, I spearheaded the transformation of the studio’s brand identity and creative direction.
As the studio's Head of Brand / Creative Director, my role involved not only crafting a cohesive strategic vision but also embedding its mission into daily creative operations. This approach helped align the team around a unified brand story, inspiring both existing and potential clients.
The resulting work not only included a logo, website, and some fancy giphy's, but strategic tools developed to adapt and evolve—ensuring the studio should be ready for the next day. Every day.
