Bob van Boven. Proud dad. Eating plants. Creative director. Riding bikes.
2025—
bobvb.com, Germany, remote
Founder / Creative Director
Building and growing a creative ecosystem for work across brand, people, and fiction. Centering on bobvb.com as a hub for narrative strategy and creative direction, while leading distinct creative spaces for NGOs and foundations [Agency], directing stories for screen [bobvboven], and exploring new forms of expression through collaborations [Studio].
2023—2025
bobvb.com, Germany, remote
Volunteer for Branding & Direction
Leading volunteer-collaborations to shape strategic narratives, define brand direction, and guide creative processes. Driving the evolution of New Creativity from a voluntary idea into a foundational space within a growing, sustainable ecosystem spanning creative direction and systems change.

2022—2023
Career break, Germany, home
Full-time parenting
Stepped back from full-time roles to center life around parenting and reflect on the direction, values, and future of my work. Engaged in deep research, self-initiated projects, and strategic reflection to reposition my creative practice through the lens of agency.

2021—2022
2ndbest.studio, Germany, Cologne
Excecutive Creative Director
Defining, developing, and designing a strategic brand vision/direction for the studio—integrating its mission and experience into the daily work and planning.

2020—2021
Greator GmbH, Germany, Cologne
Creative Director Film & Motion
Owning and leading the implementation of branded film/motion content, thinking through end-to-end (brand and campaign) experiences in close collaboration with senior brand partners and executives.
2016—2020
adidas AG, Germany, Herzogenaurach
Global Lead Employer Brand Film
Developing and leading the execution of global film content and content strategies in collaboration with brand partners from concept development to the delivery of marketing toolkits across global key markets.

2011—2016
Mamvi Studio, Berlin, Germany
Co-founder / Creative Director
Responsible for Mamvi’s overall strategic and creative vision. Defining Mamvi’s brand positioning, translating and developing it’s mission into a brand design system, and delivering a market-ready  toolkit to bring it to life.

2009—2016
bobvanboven[dot]com, Netherlands
Freelance Art & Film

Education

2007—2010
B.A. Design & Visual Communications - Film
Zuyd University of Applied Sciences, NL

2004—2007
Physical Education P.E.
Fontys University, NL
Bob van Boven. Proud dad. Eating plants. Creative director. Riding bikes.
2025—
bobvb.com, Germany, remote
Founder / Creative Director
Building and growing a creative ecosystem for work across brand, people, and fiction. Centering on bobvb.com as a hub for narrative strategy and creative direction, while leading distinct creative spaces for NGOs and foundations [Agency], directing stories for screen [bobvboven], and exploring new forms of expression through collaborations [Studio].
2023—2025
bobvb.com, Germany, remote
Volunteer for Branding & Direction
Leading volunteer-collaborations to shape strategic narratives, define brand direction, and guide creative processes. Driving the evolution of New Creativity from a voluntary idea into a foundational space within a growing, sustainable ecosystem spanning creative direction and systems change.

2022—2023
Career break, Germany, home
Full-time parenting
Stepped back from full-time roles to center life around parenting and reflect on the direction, values, and future of my work. Engaged in deep research, self-initiated projects, and strategic reflection to reposition my creative practice through the lens of agency.

2021—2022
2ndbest.studio, Germany, Cologne
Executive Creative Director
Defining, developing, and designing a strategic brand vision/direction for the studio—integrating its mission and experience into the daily work and planning.
2020—2021
Greator GmbH, Germany, Cologne
Creative Director Film & Motion
Owning and leading the implementation of branded film/motion content, thinking through end-to-end (brand and campaign) experiences in close collaboration with senior brand partners and executives.

2016—2020
adidas AG, Germany, Herzogenaurach
Global Lead Employer Brand Film
Developing and leading the execution of global film content and content strategies in collaboration with brand partners from concept development to the delivery of marketing toolkits across global key markets.

2011—2016
Mamvi Studio, Berlin, Germany
Co-founder / Creative Director
Responsible for Mamvi’s overall strategic and creative vision. Defining Mamvi’s brand positioning, translating and developing it’s mission into a brand design system, and delivering a market-ready  toolkit to bring it to life.

2009—2016
bobvanboven[dot]com, Netherlands
Freelance Art & Film

Education

2007—2010
B.A. Design & Visual Communications -Film
Zuyd University of Applied Sciences, NL

2004—2007
Physical Education P.E.
Fontys University, NL

Intentional storytelling and creative direction blending strategy with execution.

About
With over 15 years of experience spanning in-house leadership, studio co-founding, and independent practice, Bob has developed a distinct approach shaped by narrative rhythm, visual tension, and emotional space—creating work and building tools that engage the senses beyond immediate perception.
His work moves fluidly across a connected creative ecosystem—each space shaped by its own purpose, yet deeply aligned through narrative and intent. Together, they form a flexible yet focused practice—designed to rethink how stories move through the world, and what they make possible.
Services
Narrative Strategy, Creative Direction, Film & Motion Direction, Brand Direction, Art Direction, Copywriting, User Experience